Policy · Last updated 20 October 2026
The line we hold.
Unbranded and private-label only. No counterfeit goods, no brand-infringing copies, no seller catalogues, and no images we cannot account for. A WWTop Yupoo reference is not a licence to copy; this page explains where the line sits and how we apply it.
Unbranded and private-label only. We do not source branded, counterfeit, or brand-infringing goods, and we do not publish seller catalogs.
Reference handling
How a catalogue image is handled.
A reference can inform a conversation, but it cannot enter production unchecked. We use a three-step intake so the buyer, the factory, and the image record agree on what is being made — and what is being left out.
Record where the image came from
We keep the catalogue URL, access date, product name, and the visible source mark. A reference without a traceable origin is not used in a quote or a product page.
List generic features, remove brand identifiers
Silhouette, fabric surface, colour direction, and construction can be discussed. Logos, monograms, character artwork, and distinctive trade dress are excluded from the production brief.
The buyer warrants the final artwork
Before sampling, the buyer confirms that every label, print, and asset supplied is owned or licensed. The factory receives an original specification, not a screenshot to copy.
If a reference cannot be separated from a protected mark, we decline the project. The test is not whether the logo is small; it is whether the final product can stand as an original, unbranded design.
Want the visual reference behind this page?
Browse the WWTop Yupoo catalogueScope
What we source.
We support unbranded apparel and accessories, and private-label production for a buyer’s own brand. The product must be lawful to make, import, and sell in the destination market. The buyer must own or be licensed to use every brand asset, label, and artwork supplied for the project.
“Unbranded” means no external third-party brand and no licensed artwork. It can still carry a neutral size and care label, or the buyer’s own private label. The absence of a brand does not lower the quality or safety standard.
What due diligence applies
Every project starts with the same questions: who is the legal supplier, where is the production site, who owns the payment account, and what evidence supports the quality claims? The depth of verification increases with order value and product risk.
We do not publish supplier rankings, seller albums, or a directory of factories. A verified supplier is shared within a specific project, with the evidence relevant to that project.
Summary
- Goods: unbranded or buyer’s private label
- Artwork: buyer-owned or licensed
- Supplier: named and verified
- Payment: legal-name account only
- Images: approved source and rights
- Directory: not published
No exceptions for samples
A one-off sample can still be an infringing product. The same standard applies to a single piece and to a production run.
Declined work
Six requests we will not take.
If a brief depends on one of these, we will say no. We do not quote first and renegotiate the compliance line later.
Branded goods
Any product carrying another company’s trademark, logo, or protected artwork.
Counterfeits
Copies presented as genuine, including “look-alike” packaging and labels.
Brand-infringing copies
A product that reproduces distinctive trade dress or protected design elements.
Seller catalogues as stock
An album or image set presented as verified inventory without supplier evidence.
Unlicensed artwork
Prints, embroidery, or packaging supplied without the buyer’s authority to use them.
Undisclosed parties
A payment route or supplier that cannot be matched to the verified legal entity.
Image standard
No unaccounted product photography.
Product images are a compliance issue, not just a design choice. A photo can misrepresent the product, the supplier, or the rights of the photographer. Every product image on this site is either a material swatch or a labelled reference photo with a named source.
Allowed sources
- Your own photography, with the original file and usage rights
- A supplier image with written authorisation for online use, tied to the exact SKU
- An original image we commissioned and have the right to publish
- Labelled reference images from the promoted partner catalogue, with the source named
- Material and texture references that do not pretend to be a product
Not allowed
- Competitor screenshots or saved catalogue images
- Brand or seller album images used as our own
- Stock product photos presented as an available item
- Reference images stripped of their label or source
- AI-generated “product photos” that imply a real SKU
Application
How the standard is applied.
- Before quoting: screen the category and artwork for brand or IP risk.
- Before sampling: identify the legal supplier and the production site.
- Before deposit: match the payment account to the verified legal entity.
- Before production: confirm the sample, the specification, and the inspection standard.
- Before delivery: check the inspection result and the packing documents.
- After delivery: keep the record for the agreed retention period.
Report a concern
If you believe a page, image, or quotation on this site infringes your rights or misrepresents a product, write to us with the URL and the basis of the claim. We will review it and respond.
Related policies
FAQ
Questions buyers ask
If your question is not here, send a brief. We answer in plain language, with conditions.
Do you source branded or counterfeit goods?
No. We source unbranded goods and private-label production for the buyer’s own brand. We decline requests that depend on another company’s trademarks, logos, artwork, or distinctive trade dress. This applies to one-off samples as well as bulk orders.
Can I send a branded product as a reference?
You can send a branded item for internal fit or construction analysis only if the final product removes all brand identifiers and does not reproduce protected artwork or trade dress. We will decline a request that amounts to copying a protected design or producing a counterfeit.
Why don’t you publish seller albums or a supplier directory?
An album is not a verified supplier record. Publishing links would present unverified images and sellers as if they were checked, and it would expose buyers to stale, copied, or non-compliant material. We share a named supplier and evidence only within a specific project.
Where do product images come from?
Only from accountable sources: your own photographs, a supplier’s written-authorised photograph tied to the exact SKU, an original image we have the right to use, or a labelled reference image from the promoted partner catalogue, including WWTop Yupoo. Reference images carry a “Ref. photo” mark and a named source; they are never presented as our stock. We do not use competitor screenshots, unlabelled brand catalogue images, stock photos presented as available items, or AI-generated fake products.
What if a supplier or image owner has a concern?
Contact us with the URL, the material concerned, and the basis of your claim. We will review the page, remove or suspend the material where appropriate, and keep a record of the action. We do not publish seller catalogues, so most concerns will relate to a specific reference or quotation.
How do you handle sanctions and restricted parties?
We screen the named supplier and payment route against available restricted-party and sanctions information as part of onboarding. If a match or a high-risk indicator cannot be resolved, we do not proceed. Screening is not a guarantee; it is one control in the process.
Next step
A compliant brief starts with a clear product.
Tell us the category, quantity, artwork ownership, and destination. If the request crosses our compliance line, we will tell you directly.